🦋 The Secret Blue Butterfly Has Landed
Kindness is taking flight all around the world—and now you’ve found us. In more than 100 countries kind souls like you are changing the world with random acts of kindness.
We’re so glad you’re here.
Ready to join the mission? (Click the butterfly to get started)
1. Download your free butterflies to get started
2. Spread kindness with small, meaningful acts
3. Send us your photos—we can’t wait to show the world what love in action looks like
Because together, we are the change we’ve been waiting for.
To receive, we must be willing to give.
“We were out on a walk and we came upon this sign. After first, we stopped, curious as to what it said and as we read it we realized the entire Secret Blue Butterfly movement was summarized in one sign.
We pulled out a Secret Blue Butterfly card, taped a $5 bill and a note that read, 'You are loved' to the card and the sign pole. As we walked away, we realized how incredibly blessed we are to be alive and be in a place where we can sprinkle kindness in every corner of the world we touch."—SB2
It only takes a moment to change someone's day for the better. Love was here, pass it on!
SB2—Santa Fe, NM
Left, July 25, 2025
🦋 Where in the World is SB2 🦋
POLLINATING THE WORLD WITH KINDNESS AND LOVE
IN A HOTEL ROOM
Cabo, Mexico
ON A STRANGER'S CAR
Paris, France
ON A PARKBENCH
Madrid, Spain
FLAVOR'S BAKERS
Cullman, AL
LAUNDRY MAT
Wilmington, NC
AT A COFFEE SHOP
Vancouver, Canada
Free Butterfly Gifts for You
🦋 BECAUSE EVERY ACT OF GIVING HELPS TO MAKE THE WORLD A BETTER PLACE 🦋
Become a Kindness Ambassador
Get your free PDF
The Way of the Butterfly
A story about finding inner peace
Free Compliments Page
Free PDF
SB2 on Pinterest
Join Us!
Join Us!
Join Us!
HOW TO MAKE A DIFFERENCE
Without spending any money
Hold a door for someone
Hold the door open—it’s a simple act that says, “I see you,” and reminds us we’re all connected.
Pick a flower
Offer a handpicked flower—it’s a quiet, beautiful gesture that speaks love, presence, and connection without saying a word.
Give a compliment
Brighten someone’s day with a sincere compliment—it costs nothing, but can lift a heart and awaken a smile.
Pick up litter
Restore beauty to your surroundings—picking up litter shows care for the Earth and inspires others to do the same.
🦋 TESTIMONALS 🦋
“Thank you so very much.
What a wonderful surprise this morning. I am excited to receive and wear the bracelet, as an extra reminder of what a little kindness can do for others.
I absolutely love the mission of Blue Butterfly. "
Jill U.
Cohasset, Minnesota
“To whomever taped a $20 bill to my car window with a Secret Blue Butterfly attached, you gave me hope that there are still beautiful people in the world. Heartfelt thanks for sprinkling kindness in my corner of the world."
Amanda V.
Vancouver, CA
"What a great morning! I woke up for my morning coffee and when I went to pay the barista told me my coffee was already paid for—with a Secret Blue Butterfly left behind. Whoever you are… thank you for making my day a little bit brighter."
Leo M.
Portland, OR
Secret Blue Butterfly FAQs
Your Questions Answered
When and how did this initiative begin?
In 2014 a dad was on a bike ride with his two young children. They came upon a chalk drawing on a sidewalk that read, "If you have the power to make someone happy, DO IT, the world needs more of that.." It inspired them to begin doing kind acts and leaving something to let the recipient know they were loved by the Universe. An initiative was born! One act turned into Secret Blue Butterfly being shared in more than 100 countries around the world. Visit the about page to learn more!
How can I get started and join the mission?
We make this as simple as possible. Download your free butterfly printout (free butterflies here), perform a kind act and leave a butterfly and if you'd like, take a picture for the world to see (submit photo here). Illustrate to everyone how one kind act can change the world!
Do I have to take a picture of my kind act?
No, if you'd like to remain completely anonymous that is in the spirit of this initiative. We only began posting pictures to bring awareness to the initiative and in fact only post a picture about 20% of the time.
Wonder if I don't have much to give?
That's okay! Kindness doesn't have to cost a penny. Hold a door for someone; pick a flower and give it to a stranger or leave it on their car; pick up litter; give a compliment. All these things can change someone's life and it doesn't take money. And always remember, our attention is our most valuable commodity and when we give it to others we can change the world with love.
Do you have a children's program?
This initiative was designed with kids in mind. It was founded to encourage children to "be the change they wish to see in the world." We highly encourage you to get your kids involved!
Do you work with schools and teachers?
We work with teaches and schools to offer butterflies as a kindness initiative to encourage kids to begin young. If you wish to get your school involved send us a message here and we will arrange to get butterflies sent to your school.
How can I submit my photos to be featured?
We make this simple. Just do your random act of kindness and take a photo and then upload them on to our website. SUBMIT YOUR PHOTOS. We post on social media all the photos we receive. This photo came all the way from Madrid, Spain.
How can I become a Kindness Ambassador in my area?
We ask that you perform 6 random acts of kindness, take a picture of your kind act and SUBMIT YOUR PHOTOS for us to post to our website and social media. Once we receive your 6 kind acts, a representative from our team will reach out and send you your Kindness Ambassador Welcome Kit and you will be on the team! It's that easy..
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