SB2 HAS LANDED AROUND THE WORLD!
POLLINATING THE WORLD WITH KINDNESS AND LOVE
THE WINDOW AT STARBUCKS
Fort Worth, Texas
ON A STRANGER'S CAR
Paris, France
ON A PARKBENCH
Madrid, Spain
FLAVOR'S BAKERS
Cullman, AL
COFFEE SHOP
Galveston, Texas
ON CAR IN PARKING GARAGE
Wilmington, NC
Free Butterfly Resources
JOIN THE MISSION: CHANGE THE WORLD
Butterfly Printout
Get your free PDF
The Way of the Butterfly
Finding Inner Peace
Free Compliments Page
Free PDF
SB2 on Pinterest
Join Us!
Join Us!
Join Us!
HOW TO MAKE A DIFFERENCE
Without spending any money
Hold a door for someone
Hold the door open—it’s a simple act that says, “I see you,” and reminds us we’re all connected.
Pick a flower
Offer a handpicked flower—it’s a quiet, beautiful gesture that speaks love, presence, and connection without saying a word.
Give a compliment
Brighten someone’s day with a sincere compliment—it costs nothing, but can lift a heart and awaken a smile.
Pick up litter
Restore beauty to your surroundings—picking up litter shows care for the Earth and inspires others to do the same.
TESTIMONALS
"Receiving a Secret Blue Butterfly was a heartwarming surprise. This simple act of kindness reminded me that the universe looks out for us in unexpected ways."
Sofia R.
Barcelona, Spain
“I was walking through a quiet park in Seoul, lost in my thoughts, when I found a small blue flower with a Secret Blue Butterfly resting on it. No note, just beauty. It felt like the universe saw me.”
Jiwoo K.
Seoul, South Korea
I was feeling numb one morning just going through the motions. Then the barista told me my coffee was already paid for—with a Secret Blue Butterfly left behind. Whoever you are… you reminded me that I matter.
Leo M.
Portland, OR
Frequently Asked Questions
Your Questions Answered
When and how did this initiative begin?
In 2014 a dad was on a bike ride with his two young children. They came upon a chalk drawing on a sidewalk that read, "Your kindness can change the world." It inspired them to begin doing kind acts and leaving something to let the recipient know they were loved by the Universe. An initiative was born! One act turned into Secret Blue Butterfly being shared in more than 100 countries around the world. Visit the about page to learn more!
How can I get started and join the mission?
We make this as simple as possible. Download your free butterfly printout (link above), perform a kind act and leave a butterfly and if you'd like, take a picture for the world to see. Illustrate to everyone how one kind act can change the world!
Do I have to take a picture of my kind act?
No, if you'd like to remain completely anonymous that is in the spirit of this initiative. We only began posting pictures to bring awareness to the initiative and in fact only post a picture about 20% of the time.
Wonder if I don't have much to give?
That's okay! Kindness doesn't have to cost a penny. Hold a door for someone; pick a flower and give it to a stranger or leave it on their car; pick up litter; give a compliment. All these things can change someone's life and it doesn't take money. And always remember, our attention is our most valuable commodity and when we give it to others we can change the world with love.
Do you have a children's program?
This initiative was designed with kids in mind. It was founded to encourage children to "be the change they wish to see in the world." We highly encourage you to get your kids involved!
Do you work with schools and teachers?
We work with teaches and schools to offer butterflies as a kindness initiative to encourage kids to begin young. If you would like to have your school involved reach out to us at [email protected]
How can I submit my photos to be featured?
We make this simple. Just do your random act of kindness and take a photo and then send them to us at [email protected]. We post on social media all the photos we receive. This photo came all the way from Madrid, Spain.
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