POLLINATING THE WORLD WITH KINDNESS AND LOVE
THE WINDOW AT STARBUCKS
Fort Worth, Texas
ON A STRANGER'S CAR
Paris, France
ON A PARKBENCH
Madrid, Spain
FLAVOR'S BAKERS
Cullman, AL
COFFEE SHOP
Galveston, Texas
ON CAR IN PARKING GARAGE
Wilmington, NC
Without spending any money
Hold the door open—it’s a simple act that says, “I see you,” and reminds us we’re all connected.
Offer a handpicked flower—it’s a quiet, beautiful gesture that speaks love, presence, and connection without saying a word.
Brighten someone’s day with a sincere compliment—it costs nothing, but can lift a heart and awaken a smile.
Restore beauty to your surroundings—picking up litter shows care for the Earth and inspires others to do the same.
"Receiving a Secret Blue Butterfly was a heartwarming surprise. This simple act of kindness reminded me that the universe looks out for us in unexpected ways."
“I was walking through a quiet park in Seoul, lost in my thoughts, when I found a small blue flower with a Secret Blue Butterfly resting on it. No note, just beauty. It felt like the universe saw me.”
I was feeling numb one morning just going through the motions. Then the barista told me my coffee was already paid for—with a Secret Blue Butterfly left behind. Whoever you are… you reminded me that I matter.
Your Questions Answered
In 2014 a dad was on a bike ride with his two young children. They came upon a chalk drawing on a sidewalk that read, "Your kindness can change the world." It inspired them to begin doing kind acts and leaving something to let the recipient know they were loved by the Universe. An initiative was born! One act turned into Secret Blue Butterfly being shared in more than 100 countries around the world. Visit the about page to learn more!
We make this as simple as possible. Download your free butterfly printout (link above), perform a kind act and leave a butterfly and if you'd like, take a picture for the world to see. Illustrate to everyone how one kind act can change the world!
No, if you'd like to remain completely anonymous that is in the spirit of this initiative. We only began posting pictures to bring awareness to the initiative and in fact only post a picture about 20% of the time.
That's okay! Kindness doesn't have to cost a penny. Hold a door for someone; pick a flower and give it to a stranger or leave it on their car; pick up litter; give a compliment. All these things can change someone's life and it doesn't take money. And always remember, our attention is our most valuable commodity and when we give it to others we can change the world with love.
This initiative was designed with kids in mind. It was founded to encourage children to "be the change they wish to see in the world." We highly encourage you to get your kids involved!
We work with teaches and schools to offer butterflies as a kindness initiative to encourage kids to begin young. If you would like to have your school involved reach out to us at [email protected]
We make this simple. Just do your random act of kindness and take a photo and then send them to us at [email protected]. We post on social media all the photos we receive. This photo came all the way from Madrid, Spain.