🦋 The Secret Blue Butterfly Has Landed

Kindness is taking flight all around the world—and now you’ve found us. In more than 100 countries kind souls like you are changing the world with random acts of kindness.


We’re so glad you’re here.

Ready to join the mission? (Click the butterfly to get started)

1. Download your free butterflies to get started

2. Spread kindness with small, meaningful acts

3. Send us your photos—we can’t wait to show the world what love in action looks like

Because together, we are the change we’ve been waiting for.

Kindness Comes Back Full Circle

A few weeks ago, something remarkable happened on the campus of the University of Texas. My daughter, Bella, was sitting alone when a young man approached her, saying he had just failed a class and was having a tough day. Bella did what she has done her whole life — she listened. She offered empathy, a little encouragement, and even her gummy bears and corn nuts, hoping to lift his spirits.

What she didn’t know was that the “struggling student” was Zach, an influencer known for traveling the world performing random acts of kindness. And in an instant that left our family stunned, he revealed his real purpose:

He wasn’t there for support.
He was there to give it.

Through the generosity of Dell, Bella was gifted a new laptop, a monitor, headphones, and — in one breathtaking moment — her entire tuition.

As a parent, witnessing that kind of kindness extended to your child is beyond words. It feels like a prayer being answered in real time.

What made it even more meaningful is that kindness has always been part of Bella’s life. When she was younger, she left flowers on neighbors’ doorsteps, bought coffee for strangers, and tucked books in hidden corners so someone who needed a little magic might find them. And years earlier, on a bike ride with my kids, we created The Secret Blue Butterfly, yes-and’ing the name together until it felt alive.

Our mission was simple: inspire small acts of kindness and let them ripple out into the world.

We never imagined that someday one of those ripples would return directly to our daughter.

But that’s the beauty of kindness — it travels. It circles. It remembers.

What happened at UT wasn’t just a surprise; it was a reminder that what we give doesn’t disappear. It finds its way forward, and sometimes, back home.

Keep giving.
Keep lifting others.
Keep believing in the quiet power of kindness.

You never know when the universe will whisper,
“I remember you.”

The Ultimate Secret Blue Butterfly ,

December 7, 2025

SB2—University of Texas at Austin

🦋 Where in the World is SB2 🦋

POLLINATING THE WORLD WITH KINDNESS AND LOVE

IN A HOTEL ROOM

Cabo, Mexico

ON A STRANGER'S CAR

Paris, France

ON A PARKBENCH

Madrid, Spain

On a Sign

Santa Fe, NM

LAUNDRY MAT

Wilmington, NC

AT A COFFEE SHOP

Vancouver, Canada

Free Butterfly Gifts for You

🦋 BECAUSE EVERY ACT OF GIVING HELPS TO MAKE THE WORLD A BETTER PLACE 🦋

Become a Kindness Ambassador

Get your free Butterfly Printout

The Way of the Butterfly

A story about finding inner peace

Kindness Ambassador Kit

Free Download

SB2 on Pinterest

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Instagram

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Facebook

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HOW TO MAKE A DIFFERENCE

Without spending any money

Hold a door for someone

Hold the door open—it’s a simple act that says, “I see you,” and reminds us we’re all connected.

Pick a flower

Offer a handpicked flower—it’s a quiet, beautiful gesture that speaks love, presence, and connection without saying a word.

Give a compliment

Brighten someone’s day with a sincere compliment—it costs nothing, but can lift a heart and awaken a smile.

Pick up litter

Restore beauty to your surroundings—picking up litter shows care for the Earth and inspires others to do the same.

🦋 TESTIMONALS 🦋

Thank you so very much. 

What a wonderful surprise this morning. I am excited to receive and wear the bracelet, as an extra reminder of what a little kindness can do for others. 

I absolutely love the mission of Blue Butterfly. "

Jill U.

Cohasset, Minnesota

“To whomever taped a $20 bill to my car window with a Secret Blue Butterfly attached, you gave me hope that there are still beautiful people in the world. Heartfelt thanks for sprinkling kindness in my corner of the world."

Amanda V.

Vancouver, CA

"What a great morning! I woke up for my morning coffee and when I went to pay the barista told me my coffee was already paid for—with a Secret Blue Butterfly left behind. Whoever you are… thank you for making my day a little bit brighter."

Leo M.

Portland, OR

Secret Blue Butterfly FAQs

Your Questions Answered

When and how did this initiative begin?

In 2014 a dad was on a bike ride with his two young children. They came upon a chalk drawing on a sidewalk that read, "If you have the power to make someone happy, DO IT, the world needs more of that.." It inspired them to begin doing kind acts and leaving something to let the recipient know they were loved by the Universe. An initiative was born! One act turned into Secret Blue Butterfly being shared in more than 100 countries around the world. Visit the about page to learn more!

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How can I get started and join the mission?

We make this as simple as possible. Download your free butterfly printout (free butterflies here), perform a kind act and leave a butterfly and if you'd like, take a picture for the world to see (submit photo here). Illustrate to everyone how one kind act can change the world!

Do I have to take a picture of my kind act?

No, if you'd like to remain completely anonymous that is in the spirit of this initiative. We only began posting pictures to bring awareness to the initiative and in fact only post a picture about 20% of the time.

Wonder if I don't have much to give?

That's okay! Kindness doesn't have to cost a penny. Hold a door for someone; pick a flower and give it to a stranger or leave it on their car; pick up litter; give a compliment. All these things can change someone's life and it doesn't take money. And always remember, our attention is our most valuable commodity and when we give it to others we can change the world with love.

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Do you have a children's program?

This initiative was designed with kids in mind. It was founded to encourage children to "be the change they wish to see in the world." We highly encourage you to get your kids involved!

Do you work with schools and teachers?

We work with teaches and schools to offer butterflies as a kindness initiative to encourage kids to begin young. If you wish to get your school involved send us a message here and we will arrange to get butterflies sent to your school.

How can I submit my photos to be featured?

We make this simple. Just do your random act of kindness and take a photo and then upload them on to our website. SUBMIT YOUR PHOTOS. We post on social media all the photos we receive. This photo came all the way from Madrid, Spain.

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How can I become a Kindness Ambassador in my area?

We just started a new program where you can become a Kindness Ambassador in your area and it starts with you receiving a FREE 7-Day Kindness Journal. Download your journal here, perform your 7 acts of kindness and then SUBMIT YOUR PHOTOS to us. When we receive them, not only will you become a Kindness Ambassador you will receive your free THRIVE BOX.

We will feature your photos on our website, social media channels and highlight your corner of the world with you as our representative. Let's get started!

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